Web Design
We specialize in complete web design from the ground up. We have thousands of templates to choose from. We also build sites from scratch so if you can’t find a template you like, let us build it with your specifications to suit your needs. We can use an array of programming languages from simple HTML to FLASH. Our preferred language is PHP which allows the greatest flexibility and growth, but we are not partial to PHP. We are also able to incorporate JAVA Script, CSS, ASP, .NET, XHTML, DHTML and other less know technology if there is a need.
Web Hosting
Most people new to the web don’t understand these basic fundamentals. In order to get your website on the internet you must have a registered domain name and a home or host for that domain name. With that domain name comes numerous options depending on the host. Some hosts only offer a home and for your domain name and nothing else while others offer a wide range of things such as unlimited downloads and bandwidth, free templates, etc. If you host with us, we offer the best solutions at the most reasonable price. We offer our customers three options:
- They can find their own host (not recommended)
- They can allow us to host it (recommended)
- They can use a host we recommend if they don’t want us to host it (never happens this way though)
Social Media Marketing Solutions
We offer several types of marketing options. We specialize in Social Media Marketing in several price ranges from simple setup of social site accounts to complete setup and maintenance. Depending on your type of business and the needs of your company, we can determine which package would work best for you.
The benefits are that Social media marketing can help you increase the activity around these top goals:
1.) Website traffic and user behavior (external and internal tracking)
2.) Conversion and sales tracking
3.) Page views, ad exposure
4.) Growing brand awareness (a softer value, takes longer to build)
5.) Creating a positive brand association and keeping it there (see also reputation management)
6.) Business development and a broader customer reach
SOME INTERESTING SOCIAL MEDIA FACTS:
More than 500,000,000 active Facebook users worldwide
More than 1,500,000 business with active Facebook fan pages
More than 156,000,000 twitter users worldwide
31% of twitter users follow a brand
YouTube is the 2nd largest search engine after Google
More than 144,200,000 viewers in a month
The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favor of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for ad revenue.
Marketing has always been a crucial part of a business. Good companies have become great on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty. The concept of marketing has kept evolving with the passage of time. Companies are forced to adopt new changes in their marketing strategies to remain relevant. If there is one factor that has really affected the way marketing plans are being defined then it must be technology.
Social Media Marketing In the new century, the marketing tools of earlier years were rendered obsolete. Those who manage to anticipate the changes and adopt them quickly have better chances of survival. Social media marketing is one such great change that many companies have started to accept in a big way. Though, it is still in a nascent stage but canny marketing strategists are already harping onto the next big marketing revolution taking place in form of social media marketing.
Facebook, Twitter, MySpace and YouTube are household names, and lacking a presence on these social media giants is no longer an option. Social Focus provides comprehensive account set-up and design customization options, including a broad range of marketing campaign services that will help you manage and grow your networks on these communities. Please contact us for our social media design & social media management rates. Keep your finger on the pulse of social media marketing and keep your brand consistent with the help of our expert design and marketing team.
Content Management
If you need a more complicated website that incorporates saving, sharing, and responding with data then a Content Management System (CMS) may be what you need. These may cost more, but they also do more and look just as good as a regular website. Some of the systems we program in are Word Press, Mambo, Joomla, Word Press, and Xoops.
Digital Certification
A Digital Certificate means confidence for your customers and website visitors and more money for you. A Digital Certificate allows for secure encrypted transactions to take place from your website and ensures that your site is authentic. There are an array of certificates for different sites and costs vary.
Domain Name Registration and Management
As previously mentioned, it is crucial that you get the right domain name for your purpose. What your domain name is can also have a bearing on getting higher rankings in the search engines.
There are several choices in this regard as well.
—-> yourdomainname.com (most common)
—-> yourdomainname.org (used for organizations such as charities, clubs, etc.)
—-> yourdomainname.net (used for larger businesses that network or use intranets too)
—-> yourdomainname.info (used mainly by groups that post a single information page and the like)
—-> yourdomainname.mobi (mobi is short for mobile and this is strictly a mobile phone site domain)
—-> yourdomainname.us (used by groups, organizations and government agencies that need to specify the United States domain)
When you purchase hosting with us, we include one domain name in the price. Domains have to be renewed with the registrar annually and your information as the domain owner is made public. If you want to keep that private, you can purchase a privacy package to keep that information hidden. We also suggest purchasing additional domains and pointing them to your website to aid in rankings on the search engines.
E-Commerce
There has been a recent resurgence in people wanting to sell products online. This has led to bigger, better and more advanced websites selling online. We can produce such a webstore for you. We can make a simple site for selling just a few products, or we can design a full fledged store. Some considerations before investing in this venture would be:
- How many products you want to sell?
- What kind of audience you are targeting?
- How will you accept payments? i.e. PayPal, Merchant Account (Credit Cards)
- What kind of Digital Certificate will be needed to ensure secure transactions?
Email Solutions
Already have a website, but need an email solution? We can help with that too. We also provide this service when purchasing domains through us.
Graphic Design
While we have a million royalty free graphic libraries, often their is a need to create new grpahics for the customer. We are well equipped to do this. Whether you need a business logo, or a customized seal, e are up to the task. We even offer an animated gif option. To date we have created over a thousand logos.
Maintenance Options
We offer additional support packages to our clients. Designing is only the first step. Things happen and if you don’t have a maintenance plan in place you could be stuck with a website that is “down” while you lose customers and money. Let us make sure that doesn’t happen to you. These maintenance packages can include updates, alterations, corrections, and more. Your representative can help you find the right package.
Merchant Accounts
We have access to over a dozen banks and organizations that specialize in establishing online vendors with the ability to sell online. We can help you every step of the way.
Miscellaneous Solutions
There are many rules to building a website but here are the basic Simple Rules To Website Design:
When designing a website you sometimes only have one chance to keep the internet visitor from clicking the back button on their web browser. Whether you are selling a product or offering a service, remember your website design represents your business.
For years, we have been told that when going to an interview you have 10 seconds to make a lasting first impression. There is no difference when designing your website than making the first impression in an interview. You are making a first impression with the internet visitor who has searched for what you are offering in your website design. The first impression can make the difference between in a paying customer or just a visitor to your website.
Click Here are just 6 simple rules to keep in mind when designing your website.
Search Engine Optimization
(SEO) Remember a search engine the tool used to search for your website domain name. For example if you are on google and you click search and type in a word or phrase, google uses its search engine to look for all the web pages that use that text. All search engines, and there are thousands of them, rely on other tools called spiders, indexes, and robots.
These tool constantly comb the web to make sure websites are being searched or banned. That’s right, banned. A poorly constructed site, or an infected site can be seen as dangerous and won’t even show up in the search engine. The best way to avoid this is to have your web site built by a professional who knows how to write the code in such a way that most search engines accept it as authentic and not dangerous.
A second aspect that many people don’t realize is that your website must be submitted to each search engine to be cataloged and indexed and that it must be done frequently to keep it current in the rankings. There are a lot of variable involved which is why you should hire professional firm to build it. Some of the things looked for by the search engine are:
—-> Title
—-> Description
—-> Keywords
—-> Author
—-> URL Content
—-> Copyright Info
—-> Published By Info
—-> Googlebot archival
—-> Distribution settings
—-> Rating Setting
—-> Revisit Schedule
—-> Robots ID File
—-> Spiders ID File
—-> Scripts ID File
W3C Compatibility
We don’t want to leave any physically challenged internet surfers out of our design features either. That is why the majority of our sites are constructed using the recommended International standards as set forth by the World Wide Web Consortium better known as W3C. The World Wide Web Consortium (W3C) develops inter-operable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication, and collective understanding. If our clients request it, for an additional fee we can certify that their website is compliant with the W3C standards for Markup Validation (HTML, XHTML, DHTML). We can also certify that if Cascading Style Sheets (CSS) are used that they meet the latest CSS validation standards.